Sunday, March 29, 2009

Updates on Adwords and the end of Microsoft XP

This week Addison Technologies, Inc. is going to post some useful news articles, as we have a larger update planned for later on. Feel free to check out the links and give us a visit to discuss these further.

First, and this may well have an effect on many of you reading this, is a reminder that Microsoft will be ending the free support for XP users effective April 14, 2009. Given that an estimated 68% of global internet users are currently using XP, this is bound to upset a few folks. Namely those people who have purchased a new computer in the last year with an XP operating system. This is most likely due to Microsoft's release of the free copy of Window 7 in May. Microsoft tried, and failed, a similar approach with the release of Vista in the past. It appears that Microsoft is putting their eggs in one basket with this approach, but surely they cannot begin to market and sell Windows 7 with so many users still on XP. If you'd like to read more on this, Steven Vaughan-Nichols has a more detailed wrote up of the phase out process for Windows XP here.

In recent Google news, AdWords is now allowing you to create 'coupons' in your digital advertising. If you are currently an Addison Technologies, Inc. marketing client or would like to discuss this option further with us, please feel free to contact our Marketing staff for more details on how this may be of benefit to your company.

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  1. I wish Microsoft would stop doing stuff like that. Forcing people to try your new product doesn't mean that consumers will like it or use it.

  2. I didn't know they were trying to get rid of XP.

  3. I just don't see why people would use XP until Microsoft proves they can deliver something better and more reliable.

  4. I love XP. I wish they'd leave well enough alone.

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