While Site Navigation certainly is not the only concern when designing your website, it is the one element of your new site that will make, or break it.
The key to site navigation is to ensure that your customers know where to find what they are looking for, and to make sure it is as easy to find as possible. Quite often the business can become too concerned with what they want in terms of visual aesthetics, and lose focus on what will enable their customers to navigate their site more easily.
Helen Bradley of E-Commerce Guide wrote an article last month that breaks this down well.
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