So, dear readers, I was reading through this story about how a researcher has shown how Google is in bed with spyware, cheating its advertisers and annoying its users. Now, my first reaction to this was "Well, that figures." But after thinking about it for a minute, I came up with a couple of points, things I thought I'd never have to ask:
1) Is anyone sadistic enough to Like pop-up ads?
and, assuming the answer to number 1 is a big, fat "no!" then
2) Many browsers (like Firefox and Opera) come with an integrated pop-up blocker that work beautifully. Who wouldn't take advantage of that? And for those of you who are committed to browsers like IE who don't have that...
3) Who, nowdays, doesn't use a pop-up blocker?
I mean, really? Several places offer blockers that work well, over the years I've used various ones with success.
Now, I'm never for a company screwing its clients, nor for a company annoying its users. Its bad form. The point I'm getting to is, I would have never known this was going on, if I hadn't read this article. I would have gone on assuming things were all right and proper, because I wasn't seeing the offending ads. How many people are like the pre-article me? Lots, my friends.
Which brings me to my other point: if you're not going to let trusted professionals help you (like our marketing team at Addison Technologies)then become educated. Find out these things yourself, not in a tinfoil-hat education or instant expert way, but in a become savvy in what you're asking/receiving way. Things generally go more smoothly if you understand how they work.
Now, I'm off to read up further...