I like pancakes. Everyone likes them, right? To paraphrase Donkey from Shrek, you never hear people say “Hell no, I don't like no pancakes.” I know, you're right now thinking “That's nice...” as you start really contemplating my sanity. This is a blog for a company that does websites, marketing, and things like that, right? Look, I have a method to the madness, just hang with me.
So, IHOP, the illustrious International House of Pancakes, is having a promotion right now, that among other things, is offering free pancakes. Fantastic, right? I know! But in the “among other things” area, they've also offered a reminder “wake up call” recorded by a celebrity to remind people about the free pancake day, that you signed up for on the website. Great, you say. Lots of pancake'd up people are going to be running around today, after getting a wake up call from someone in Twilight. Lovely. No, no, that's not my point. My point is, their website is down.
See, America loves pancakes and celebrities so, so much that the IHOP website is down.
My point: don't let this happen to you. Think about how much your consumers love your product (and celebrities) before you offer a promotion like this, and make sure your website can keep up. After all, you do know folks who can help with that.