Been on Facebook lately? Yeah, I know, that's a silly question. But have you noticed that Facebook has been changing the use of the "Like" button? That when you like a company now, it acts more like you've shared it? And so it shows up on your friends' news feeds, letting them know you like a company. From a marketing standpoint, this is fantastic--John, and all of John's friends now have more brand awareness for WidgetCo that he just liked. John will be able to receive special offers that WidgetCo may send out, and therefore hopefully be more brand loyal. And WidgetCo hopes that John's friends will in turn like the Facebook page too. for a business, that is wonderful--more brand exposure.
But in all of this liking, does Facebook come off sounding like a valley girl? Are they making the fact that someone likes something on Facebook trite? Is it becoming something that people will gloss over, simply because it is everywhere? Are we losing the impact of the marketing by making it automatic, rather than something someone has to make an effort to do? Will John's friends care that he likes WidgetCo, or will they ignore it because there's five other news stories similar to it? Something for marketers to noodle.
*side note, you know how if you stare at a word too long, it can look like it is spelled wrong, when it isn't? well, in writing this, the word "Like" is looking crazy wrong right now.