Thursday, February 11, 2010

Google Again...

Google's at it again. Yeah, I know, it seems like we talk about Google a lot around here. But lets face it, as web design/web marketing specialists, we've got to be on top of what the giant is doing, in order to be competitive. And thus, we ponder, we discuss, we muse, we mock. And we pay attention. All to give Addison Tech's clients the best opportunities to maximize their businesses.

Now, that being said, on to the next thing we're keeping an eye on at Google!
This article talks about how Google has further set its sights on competing with Facebook and Twitter for the social media arena. Features within Google chat allow status similar to Twitter and Facebook's status. They are working on real-time streams like the others, also.

The article points out, however, that other forays into this realm have failed for Google. Users are typically unwilling to give up their Facebooking to utilize Gmail's functions. In my personal experience, I understand this completely. I have friends on Facebook that, while I don't mind talking to in that format, I wouldn't want them having access to my email. (These are the chronic "they're tracking this email and will send you $1,000 for every forward!" emailers.) Plus, quite frankly, I'm lazy. I took the time to find all these people on FB. I don't need to find them again on some other network that does the exact same thing.

But, lest we forget, this is how Google got big. They took something that someone else had already done, tweaked it, and did it better. So we would be wise to not discount them entirely yet.

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