A recent report by the Pyramid Research Firm has found that the continued rise in sales of Netbooks will result in a continued and prolonged demand for mobile broadband services. This has to be great news for wireless carriers and certainly explains why several have begun to offer discount, or subsidized, netbooks as part of their service packages.
Quickly vanishing are the days in which customers were required to purchase bulky computer systems with powerful operating systems. Netbooks typically operate on less resource-intensive operating systems since they are designed to provide easy internet and email access to the user. These systems allow the user to concentrate their online time and efforts on web browsing, email, and social networking sites such as Twitter or Facebook. Such developments in online communities also display the need for targeted online marketing strategies by businesses. Some components of these strategies, such as search engine enhancement, became vital as users are spending more time online but less time willing to wade through pages of search results to find what they are looking for on the web.
Speaking of Twitter, web strategy and marketing... For some time now, people have begun to wonder exactly how Twitter will begin to generate revenue. Despite the immense popularity of the online social networking tool, it has yet to show a means of producing revenue. According to Twitter co-Founder Biz Stone, Twitter will not be turning to online advertising. In the meantime, it appears that Twitter will continue to operate largely off of the $55 million in venture capital the company has received.
Thursday, May 21, 2009
Thursday, April 23, 2009
Google to allow Google profiles in search results
According to Google's official blog, they will now be allowing Google profile results at the bottom of U.S. name-query search pages.
Google claims that they are doing this "To give you greater control over what people find when they search for your name." Like most things related to Google, there are those that will embrace this as an opportunity to have greater control over their personal and professional brand, meanwhile others will see this as yet another move by 'big brother' to gather and reveal more of their personal information.
Regardless of your position on the subject, it is wise to keep in mind that so long as your name is attached to it then you may well be held accountable for your content. Social networking online is no different than how you would present yourself personally and professionally 'offline.' Recently, we have started to move past simple online marketing and search engine enhancement with our clients and work on web strategies and business consulting to help clients maintain a positive image for themselves as well as their company. Feel free to contact us to learn more about our web strategies that will help keep hits coming to your site, while building your professional credibility in your respective industry.
Addison Technologies, Inc. provides web development and business solutions for clients nationwide. We are located in Pottstown, PA with a satellite office in Florence, AL.
Google claims that they are doing this "To give you greater control over what people find when they search for your name." Like most things related to Google, there are those that will embrace this as an opportunity to have greater control over their personal and professional brand, meanwhile others will see this as yet another move by 'big brother' to gather and reveal more of their personal information.
Regardless of your position on the subject, it is wise to keep in mind that so long as your name is attached to it then you may well be held accountable for your content. Social networking online is no different than how you would present yourself personally and professionally 'offline.' Recently, we have started to move past simple online marketing and search engine enhancement with our clients and work on web strategies and business consulting to help clients maintain a positive image for themselves as well as their company. Feel free to contact us to learn more about our web strategies that will help keep hits coming to your site, while building your professional credibility in your respective industry.
Addison Technologies, Inc. provides web development and business solutions for clients nationwide. We are located in Pottstown, PA with a satellite office in Florence, AL.
Wednesday, April 8, 2009
Google moving to purchase Twitter?
It wasn't too long ago that Google CEO Erich Schmidt referred to Twitter as "a poor man's email system." Now it appears that Google was either slow playing the market, or they have finally discovered the growing value of the micro blogging tool. Rumors and reports this week have Google talking with Twitter about a possible acquisition.
The merger would seem to make a lot of sense on the surface. Twitter catalogs information in real-time, which is sure to take a bite out of the Google market share. While Google and other search engines are clearly the better choice for information in most scenarios, Twitter has a major advantage by allowing events to be documented as they are happening. This effectively removes the filter of the media and gives people the feeling that they are somehow experiencing and learning of events through the eyes and words of those living it. We saw this play out here in the United States during the crash landing of US Airways flight 1549 , as well as abroad during the terrorist attacks in Mumbia, India.
In the past, Google has shown the ability to both improve markets while dominating them. At this time, it appears that they cannot compete with this newer technology of Twitter and may well look to purchase it.
The merger would seem to make a lot of sense on the surface. Twitter catalogs information in real-time, which is sure to take a bite out of the Google market share. While Google and other search engines are clearly the better choice for information in most scenarios, Twitter has a major advantage by allowing events to be documented as they are happening. This effectively removes the filter of the media and gives people the feeling that they are somehow experiencing and learning of events through the eyes and words of those living it. We saw this play out here in the United States during the crash landing of US Airways flight 1549 , as well as abroad during the terrorist attacks in Mumbia, India.
In the past, Google has shown the ability to both improve markets while dominating them. At this time, it appears that they cannot compete with this newer technology of Twitter and may well look to purchase it.
Sunday, March 29, 2009
Updates on Adwords and the end of Microsoft XP
This week Addison Technologies, Inc. is going to post some useful news articles, as we have a larger update planned for later on. Feel free to check out the links and give us a visit to discuss these further.
First, and this may well have an effect on many of you reading this, is a reminder that Microsoft will be ending the free support for XP users effective April 14, 2009. Given that an estimated 68% of global internet users are currently using XP, this is bound to upset a few folks. Namely those people who have purchased a new computer in the last year with an XP operating system. This is most likely due to Microsoft's release of the free copy of Window 7 in May. Microsoft tried, and failed, a similar approach with the release of Vista in the past. It appears that Microsoft is putting their eggs in one basket with this approach, but surely they cannot begin to market and sell Windows 7 with so many users still on XP. If you'd like to read more on this, Steven Vaughan-Nichols has a more detailed wrote up of the phase out process for Windows XP here.
In recent Google news, AdWords is now allowing you to create 'coupons' in your digital advertising. If you are currently an Addison Technologies, Inc. marketing client or would like to discuss this option further with us, please feel free to contact our Marketing staff for more details on how this may be of benefit to your company.
Are you on Twitter? Feel free to follow Addison Technologies, Inc. on Twitter by clicking this link!
First, and this may well have an effect on many of you reading this, is a reminder that Microsoft will be ending the free support for XP users effective April 14, 2009. Given that an estimated 68% of global internet users are currently using XP, this is bound to upset a few folks. Namely those people who have purchased a new computer in the last year with an XP operating system. This is most likely due to Microsoft's release of the free copy of Window 7 in May. Microsoft tried, and failed, a similar approach with the release of Vista in the past. It appears that Microsoft is putting their eggs in one basket with this approach, but surely they cannot begin to market and sell Windows 7 with so many users still on XP. If you'd like to read more on this, Steven Vaughan-Nichols has a more detailed wrote up of the phase out process for Windows XP here.
In recent Google news, AdWords is now allowing you to create 'coupons' in your digital advertising. If you are currently an Addison Technologies, Inc. marketing client or would like to discuss this option further with us, please feel free to contact our Marketing staff for more details on how this may be of benefit to your company.
Are you on Twitter? Feel free to follow Addison Technologies, Inc. on Twitter by clicking this link!
Friday, March 20, 2009
THE RISKS OF SOCIAL NETWORKING IN TODAY'S JOB MARKET
Social networking sites such as Twitter, LinkedIn and Facebook have proven to be amazing tools that are either SEO friendly or hold immense networking capabilities. Somewhat recently, progressive minded companies have embraced these programs as a means for enhancing their market position and to gain greater Google penetration. The benefits to the company are obvious in terms of bringing their brand to a wider audience.
However, there are risks to employees or job-seekers. Most companies initially stayed away from reaching out to social networking sites which gave users of the these pages an impression of privacy. Now users must be aware of what they are posting on the internet under their public profiles.
Earlier this year, a teen was fired from her job for posting on her facebook account that her job was 'boring.' In another example, a young account manager was fired for calling in sick so she could go surfing. The employee's friend later posted pictures in a comment that said 'we should call in sick more often.' When her employer discovered the comment, she was promptly terminated.
A higher profile example is the Ketchum public relations representative, who posted a message on Twitter (known as a tweet) sharing his feelings about the city of Memphis (home of their client, FedEx) that read:
You can read the entire response from Fed Ex here .
Considering that the response ends with
"Additionally Mr. Andrews, with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications."
I think it is safe to assume that this communication has strained relations between the two companies.
Most recently, a University of California graduate student interviewed with Cisco Systems and was offered a position with the company. Sometime later, that person decided to send a tweet that said:
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
What this user did not know is that Tim Levad, who is the channel partner advocate for Cisco was searching for web chatter about their brand and discovered the message. He responded with
The end result is that a random utterance of a potential employee cost them a valuable job opportunity.
People, both professionally and personally, need to understand that the idea of 'internet privacy' is a mirage. Anything posted on the internet can, and most likely will, be found by another looking for information. That information may well cost them a job, job opportunity, or even a client for their company.
Addison Technologies, Inc. offers a variety of business consulting services including management of their web marketing and corporate social networking profiles.
However, there are risks to employees or job-seekers. Most companies initially stayed away from reaching out to social networking sites which gave users of the these pages an impression of privacy. Now users must be aware of what they are posting on the internet under their public profiles.
Earlier this year, a teen was fired from her job for posting on her facebook account that her job was 'boring.' In another example, a young account manager was fired for calling in sick so she could go surfing. The employee's friend later posted pictures in a comment that said 'we should call in sick more often.' When her employer discovered the comment, she was promptly terminated.
A higher profile example is the Ketchum public relations representative, who posted a message on Twitter (known as a tweet) sharing his feelings about the city of Memphis (home of their client, FedEx) that read:
You can read the entire response from Fed Ex here .
Considering that the response ends with
"Additionally Mr. Andrews, with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications."
I think it is safe to assume that this communication has strained relations between the two companies.
Most recently, a University of California graduate student interviewed with Cisco Systems and was offered a position with the company. Sometime later, that person decided to send a tweet that said:
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
What this user did not know is that Tim Levad, who is the channel partner advocate for Cisco was searching for web chatter about their brand and discovered the message. He responded with
The end result is that a random utterance of a potential employee cost them a valuable job opportunity.
People, both professionally and personally, need to understand that the idea of 'internet privacy' is a mirage. Anything posted on the internet can, and most likely will, be found by another looking for information. That information may well cost them a job, job opportunity, or even a client for their company.
Addison Technologies, Inc. offers a variety of business consulting services including management of their web marketing and corporate social networking profiles.
Thursday, March 12, 2009
This week's Google updates from Addison Technologies
For the past few days, the internet has been abuzz with the latest Google updates. This week we will recap a few of those for you and would be glad to field any questions you may have.
If you have been following the newsfeeds lately, you may have read that Google will now utilize "Interest-based Advertising." This is hardly new or groundbreaking technology on the surface. Both Yahoo and Microsoft have been in the practice of basing customized advertising on activities of particular web browsers.
To date, Google has been basing its system on search content, keywords and website content. Where Google will take this practice to a new level is by combining their existing data with the technology purchased in their $3.2 billion acquisition of the Internet ad service DoubleClick, Inc. By installing Double Click's existing code, also known as a 'cookie', to their advertising partners servers, Google has already begun the monitoring process of its users. Google will be able to track the user's favorite websites, interests and frequent searches while providing that information fluidly to their advertising partners.
While the there are those who only see the nefarious potential of such power, Google is hoping that this new combined technology will create an atmosphere in which the customer is a more willing participant in the marketing process.
To further enhance the overall experience, and perhaps to quiet the critics, Google has provided an opt-in and out-out feature to your profile. This will allow you to provide any additional interests that you may have, and more importantly, you can opt out of the marketing tracking process with a few simple clicks.
Another update from Google that we believe you may find useful is this video breakdown of the Google AdWords advertising process. Have you ever wondered why you pay as much, or as little as you do? Have you wondered if the SEO quality of your page has an effect of both your rankings and your advertising? Google's Chief Economist Hal Varian explains it all for you here:
Addison Technologies, Inc. is your professional answer to your business questions. We provide Web Development, Online Marketing, Web Hosting, Business Consulting and a variety of other programs to meet the needs of your business.
Bookmark this on Delicious
If you have been following the newsfeeds lately, you may have read that Google will now utilize "Interest-based Advertising." This is hardly new or groundbreaking technology on the surface. Both Yahoo and Microsoft have been in the practice of basing customized advertising on activities of particular web browsers.
To date, Google has been basing its system on search content, keywords and website content. Where Google will take this practice to a new level is by combining their existing data with the technology purchased in their $3.2 billion acquisition of the Internet ad service DoubleClick, Inc. By installing Double Click's existing code, also known as a 'cookie', to their advertising partners servers, Google has already begun the monitoring process of its users. Google will be able to track the user's favorite websites, interests and frequent searches while providing that information fluidly to their advertising partners.
While the there are those who only see the nefarious potential of such power, Google is hoping that this new combined technology will create an atmosphere in which the customer is a more willing participant in the marketing process.
To further enhance the overall experience, and perhaps to quiet the critics, Google has provided an opt-in and out-out feature to your profile. This will allow you to provide any additional interests that you may have, and more importantly, you can opt out of the marketing tracking process with a few simple clicks.
Another update from Google that we believe you may find useful is this video breakdown of the Google AdWords advertising process. Have you ever wondered why you pay as much, or as little as you do? Have you wondered if the SEO quality of your page has an effect of both your rankings and your advertising? Google's Chief Economist Hal Varian explains it all for you here:
Addison Technologies, Inc. is your professional answer to your business questions. We provide Web Development, Online Marketing, Web Hosting, Business Consulting and a variety of other programs to meet the needs of your business.
Bookmark this on Delicious
Thursday, March 5, 2009
Navigation is where it starts
While Site Navigation certainly is not the only concern when designing your website, it is the one element of your new site that will make, or break it.
The key to site navigation is to ensure that your customers know where to find what they are looking for, and to make sure it is as easy to find as possible. Quite often the business can become too concerned with what they want in terms of visual aesthetics, and lose focus on what will enable their customers to navigate their site more easily.
Helen Bradley of E-Commerce Guide wrote an article last month that breaks this down well.
For more information on site design and business solutions on the web, feel free to contact us.
The key to site navigation is to ensure that your customers know where to find what they are looking for, and to make sure it is as easy to find as possible. Quite often the business can become too concerned with what they want in terms of visual aesthetics, and lose focus on what will enable their customers to navigate their site more easily.
Helen Bradley of E-Commerce Guide wrote an article last month that breaks this down well.
For more information on site design and business solutions on the web, feel free to contact us.
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