According to Google's official blog, they will now be allowing Google profile results at the bottom of U.S. name-query search pages.
Google claims that they are doing this "To give you greater control over what people find when they search for your name." Like most things related to Google, there are those that will embrace this as an opportunity to have greater control over their personal and professional brand, meanwhile others will see this as yet another move by 'big brother' to gather and reveal more of their personal information.
Regardless of your position on the subject, it is wise to keep in mind that so long as your name is attached to it then you may well be held accountable for your content. Social networking online is no different than how you would present yourself personally and professionally 'offline.' Recently, we have started to move past simple online marketing and search engine enhancement with our clients and work on web strategies and business consulting to help clients maintain a positive image for themselves as well as their company. Feel free to contact us to learn more about our web strategies that will help keep hits coming to your site, while building your professional credibility in your respective industry.
Addison Technologies, Inc. provides web development and business solutions for clients nationwide. We are located in Pottstown, PA with a satellite office in Florence, AL.
Showing posts with label Addison Technologies. Show all posts
Showing posts with label Addison Technologies. Show all posts
Thursday, April 23, 2009
Sunday, March 29, 2009
Updates on Adwords and the end of Microsoft XP
This week Addison Technologies, Inc. is going to post some useful news articles, as we have a larger update planned for later on. Feel free to check out the links and give us a visit to discuss these further.
First, and this may well have an effect on many of you reading this, is a reminder that Microsoft will be ending the free support for XP users effective April 14, 2009. Given that an estimated 68% of global internet users are currently using XP, this is bound to upset a few folks. Namely those people who have purchased a new computer in the last year with an XP operating system. This is most likely due to Microsoft's release of the free copy of Window 7 in May. Microsoft tried, and failed, a similar approach with the release of Vista in the past. It appears that Microsoft is putting their eggs in one basket with this approach, but surely they cannot begin to market and sell Windows 7 with so many users still on XP. If you'd like to read more on this, Steven Vaughan-Nichols has a more detailed wrote up of the phase out process for Windows XP here.
In recent Google news, AdWords is now allowing you to create 'coupons' in your digital advertising. If you are currently an Addison Technologies, Inc. marketing client or would like to discuss this option further with us, please feel free to contact our Marketing staff for more details on how this may be of benefit to your company.
Are you on Twitter? Feel free to follow Addison Technologies, Inc. on Twitter by clicking this link!
First, and this may well have an effect on many of you reading this, is a reminder that Microsoft will be ending the free support for XP users effective April 14, 2009. Given that an estimated 68% of global internet users are currently using XP, this is bound to upset a few folks. Namely those people who have purchased a new computer in the last year with an XP operating system. This is most likely due to Microsoft's release of the free copy of Window 7 in May. Microsoft tried, and failed, a similar approach with the release of Vista in the past. It appears that Microsoft is putting their eggs in one basket with this approach, but surely they cannot begin to market and sell Windows 7 with so many users still on XP. If you'd like to read more on this, Steven Vaughan-Nichols has a more detailed wrote up of the phase out process for Windows XP here.
In recent Google news, AdWords is now allowing you to create 'coupons' in your digital advertising. If you are currently an Addison Technologies, Inc. marketing client or would like to discuss this option further with us, please feel free to contact our Marketing staff for more details on how this may be of benefit to your company.
Are you on Twitter? Feel free to follow Addison Technologies, Inc. on Twitter by clicking this link!
Friday, March 20, 2009
THE RISKS OF SOCIAL NETWORKING IN TODAY'S JOB MARKET
Social networking sites such as Twitter, LinkedIn and Facebook have proven to be amazing tools that are either SEO friendly or hold immense networking capabilities. Somewhat recently, progressive minded companies have embraced these programs as a means for enhancing their market position and to gain greater Google penetration. The benefits to the company are obvious in terms of bringing their brand to a wider audience.
However, there are risks to employees or job-seekers. Most companies initially stayed away from reaching out to social networking sites which gave users of the these pages an impression of privacy. Now users must be aware of what they are posting on the internet under their public profiles.
Earlier this year, a teen was fired from her job for posting on her facebook account that her job was 'boring.' In another example, a young account manager was fired for calling in sick so she could go surfing. The employee's friend later posted pictures in a comment that said 'we should call in sick more often.' When her employer discovered the comment, she was promptly terminated.
A higher profile example is the Ketchum public relations representative, who posted a message on Twitter (known as a tweet) sharing his feelings about the city of Memphis (home of their client, FedEx) that read:
You can read the entire response from Fed Ex here .
Considering that the response ends with
"Additionally Mr. Andrews, with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications."
I think it is safe to assume that this communication has strained relations between the two companies.
Most recently, a University of California graduate student interviewed with Cisco Systems and was offered a position with the company. Sometime later, that person decided to send a tweet that said:
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
What this user did not know is that Tim Levad, who is the channel partner advocate for Cisco was searching for web chatter about their brand and discovered the message. He responded with
The end result is that a random utterance of a potential employee cost them a valuable job opportunity.
People, both professionally and personally, need to understand that the idea of 'internet privacy' is a mirage. Anything posted on the internet can, and most likely will, be found by another looking for information. That information may well cost them a job, job opportunity, or even a client for their company.
Addison Technologies, Inc. offers a variety of business consulting services including management of their web marketing and corporate social networking profiles.
However, there are risks to employees or job-seekers. Most companies initially stayed away from reaching out to social networking sites which gave users of the these pages an impression of privacy. Now users must be aware of what they are posting on the internet under their public profiles.
Earlier this year, a teen was fired from her job for posting on her facebook account that her job was 'boring.' In another example, a young account manager was fired for calling in sick so she could go surfing. The employee's friend later posted pictures in a comment that said 'we should call in sick more often.' When her employer discovered the comment, she was promptly terminated.
A higher profile example is the Ketchum public relations representative, who posted a message on Twitter (known as a tweet) sharing his feelings about the city of Memphis (home of their client, FedEx) that read:
You can read the entire response from Fed Ex here .
Considering that the response ends with
"Additionally Mr. Andrews, with all due respect, to continue the context of your post; true confession: many of my peers and I don’t see much relevance between your presentation this morning and the work we do in Employee Communications."
I think it is safe to assume that this communication has strained relations between the two companies.
Most recently, a University of California graduate student interviewed with Cisco Systems and was offered a position with the company. Sometime later, that person decided to send a tweet that said:
"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
What this user did not know is that Tim Levad, who is the channel partner advocate for Cisco was searching for web chatter about their brand and discovered the message. He responded with
The end result is that a random utterance of a potential employee cost them a valuable job opportunity.
People, both professionally and personally, need to understand that the idea of 'internet privacy' is a mirage. Anything posted on the internet can, and most likely will, be found by another looking for information. That information may well cost them a job, job opportunity, or even a client for their company.
Addison Technologies, Inc. offers a variety of business consulting services including management of their web marketing and corporate social networking profiles.
Thursday, February 19, 2009
Business to Business Web Design
At Addison Technologies, Inc. we offer a variety of business to business web design strategies that are designed to better your business and your understanding of your market.
We work closely with our clients and listen to their needs. We begin the process by interviewing you to gain an in-depth perspective on your business and your goals. Once we have a throughout understanding of what your business does, and where you want to take it, we will implement a strategy that will work best for your company. Not only do we want a working business tool for your website, we want one that captures the spirit of your business and conveys the exact message about your business that you want to have delivered.
We offer a variety of business tools that will be able to help you in your day-to-day online operations. Our customer support and graphic design team have extensive experience working with traditional offline marketing agencies that you may already be using. we can work with them to maximize the market penetration and search engine optimization to benefit your company.
Contact us today, and we can begin working toward a brighter future for you and your business.
Bookmark this on Delicious
We work closely with our clients and listen to their needs. We begin the process by interviewing you to gain an in-depth perspective on your business and your goals. Once we have a throughout understanding of what your business does, and where you want to take it, we will implement a strategy that will work best for your company. Not only do we want a working business tool for your website, we want one that captures the spirit of your business and conveys the exact message about your business that you want to have delivered.
We offer a variety of business tools that will be able to help you in your day-to-day online operations. Our customer support and graphic design team have extensive experience working with traditional offline marketing agencies that you may already be using. we can work with them to maximize the market penetration and search engine optimization to benefit your company.
Contact us today, and we can begin working toward a brighter future for you and your business.
Bookmark this on Delicious
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