After years of being the top of the smart phone heap, is the iphone's reign coming to an end? This article suggests that this just may be the case. In the US, the android phones are rapidly gaining ground, while the iphone is starting to dwindle. The article also points out that, since smart phones are as much about the "smart" (ie, the browsing capabilities) as they are the "phone," that it is wise to take into consideration that overall mobile browsing is up. This means that the race isn't so much about winner/loser as it is about the success of the platforms.
Ok, so what does that mean for you, the business owner? It means that more of your customers are going to be using smart phones, therefore will be able to browse more. Thus, your company website, social media and marketing will be more important than ever. Now, aren't you glad you know some super savvy people who can help you out with that?
Friday, April 2, 2010
Thursday, April 1, 2010
Addison Technologies Announces Merger
FOR IMMEDIATE RELEASE
Addison Technologies Announces Merger With Go Daddy
Pottstown, PA, USA – April 1, 2010
Addison Technologies is proud to announce that they are merging with web giant GoDaddy.com as of April 1, 2010. The resulting company will keep the same quality workmanship and care as consumers have come to expect from both Addison Technologies and Go Daddy. The main change that customers will notice is that the name and logo will change, from "Go Daddy" to "Go D'Addi" in the next few months. And next year expect to see Brad Hurlock and Woodrow Sims in the Superbowl commercial with Go Daddy spokeswoman Danica Patrick! Negotiations are still underway as to how much clothing will be worn by Mr. Hurlock and Mr. Sims.
In anticipation of the upcoming changes, current Addison Technologies clients and fans are asked to do the following: Please check your calenders, and ensure that today is in fact, April Fool's Day. You may then proceed in groaning, smacking your forehead, giggling, or simply shaking your head.
Addison Technologies Announces Merger With Go Daddy
Pottstown, PA, USA – April 1, 2010
Addison Technologies is proud to announce that they are merging with web giant GoDaddy.com as of April 1, 2010. The resulting company will keep the same quality workmanship and care as consumers have come to expect from both Addison Technologies and Go Daddy. The main change that customers will notice is that the name and logo will change, from "Go Daddy" to "Go D'Addi" in the next few months. And next year expect to see Brad Hurlock and Woodrow Sims in the Superbowl commercial with Go Daddy spokeswoman Danica Patrick! Negotiations are still underway as to how much clothing will be worn by Mr. Hurlock and Mr. Sims.
In anticipation of the upcoming changes, current Addison Technologies clients and fans are asked to do the following: Please check your calenders, and ensure that today is in fact, April Fool's Day. You may then proceed in groaning, smacking your forehead, giggling, or simply shaking your head.
Thursday, March 18, 2010
Liberty and Broadband for All...
the FCC has released a plan sent to congress that will provide high speed internet for all. will this mean the end of the dial-up internet access? would anyone, no matter how remote their location, would be able to get access faster than a slow drip? will this mean more competition in the market, meaning lower ISP prices for the consumer? lots of people are asking lots of questions about this, understandably. here's a handful of articles about it, go, read, and pay attention to this in the future. it has impact on how internet, web and marketing professionals will be able to interact with their consumers.
Broadband plan for high speed internet sent to Congress
FCC unveils National Broadband Plan
FCC releases 'Connecting America: The National Broadband Plan'
FCC Broadband Plan Eyes Competition, Spectrum
Broadband plan for high speed internet sent to Congress
FCC unveils National Broadband Plan
FCC releases 'Connecting America: The National Broadband Plan'
FCC Broadband Plan Eyes Competition, Spectrum
Friday, March 5, 2010
Shameless Plug
Yes, this blog is going to be all about shameless self promotion. It is our company blog, we are allowed.
However, we'll help teach you, dear reader, how to shamelessly promote yourself too! Take a look at this class that our professionals at Addison Technologies are helping the Berks-Mont Business Association put on. If you are a novice in the world of social media (ie, Twitter, Facebook, LinkedIn,) and you would like to utilize these resources for your business, you're in luck. You will learn how do the basic things--set up accounts and find contacts; how to keep yourself and your business safe--privacy settings and security; and how to not annoy people with your new marketing toy--etiquette and common mistakes. Great stuff, right? Wondering what to do with it afterwards? Well, we'll also help you get some ideas on how to utilize it for your business. Why? Because we're cool like that. Just check out the BMBA website for details!
*This class will be offered on April 6, 2010. Space is limited so email now! Laptops with WiFi are Required.
However, we'll help teach you, dear reader, how to shamelessly promote yourself too! Take a look at this class that our professionals at Addison Technologies are helping the Berks-Mont Business Association put on. If you are a novice in the world of social media (ie, Twitter, Facebook, LinkedIn,) and you would like to utilize these resources for your business, you're in luck. You will learn how do the basic things--set up accounts and find contacts; how to keep yourself and your business safe--privacy settings and security; and how to not annoy people with your new marketing toy--etiquette and common mistakes. Great stuff, right? Wondering what to do with it afterwards? Well, we'll also help you get some ideas on how to utilize it for your business. Why? Because we're cool like that. Just check out the BMBA website for details!
*This class will be offered on April 6, 2010. Space is limited so email now! Laptops with WiFi are Required.
Monday, March 1, 2010
Does Facebook Fan = Loyal Customer?
It's almost unthinkable now days to not have a Facebook account, especially if you are in business. But have you ever wondered what, if any, impact becoming a "Facebook Fan" makes on a business? Do people set the notices to "hide" or do they anxiously await the next announcement from their favorite places? Well, one business decided to find out just that. In this article they discover what we in social media and marketing have been working hard on. Facebook Fans were more loyal customers, increased their visits to the store, had more positive view of the business, and were more likely to recommend it to others. Exactly what we've been striving for.
As it was, there were over 13,000 customers on the mailing list for the business. These were surveyed, and over 600 responded. When a Facebook page was set up, the mailing list was invited, and after three months they had nearly 300 fans. The people who responded to the survey And became fans became the most loyal customers. They visited the store 20% more and spent a larger percentage of their money.
The writer also points out an interesting fact regarding the number of fans a site has: unless it's a widely known brand, you are not going to receive ginormous fan numbers. The business may have thousands of actual customers, but garner only a few hundred fans. Quality over quantity is the thought though, since those fans are more likely to become super-customers, helping to market your product on their own.
The article urges "cautious optimism" for using Facebook as a marketing tool, with good reason. Common sense says that if your target client demographic is older, less impact may be made. On the flip side of that, however, is that younger clients may be reached more. Yes, Facebook is a bit niche, but as the internet generations age, I can foresee its marketing potential becoming even more broad.
As it was, there were over 13,000 customers on the mailing list for the business. These were surveyed, and over 600 responded. When a Facebook page was set up, the mailing list was invited, and after three months they had nearly 300 fans. The people who responded to the survey And became fans became the most loyal customers. They visited the store 20% more and spent a larger percentage of their money.
The writer also points out an interesting fact regarding the number of fans a site has: unless it's a widely known brand, you are not going to receive ginormous fan numbers. The business may have thousands of actual customers, but garner only a few hundred fans. Quality over quantity is the thought though, since those fans are more likely to become super-customers, helping to market your product on their own.
The article urges "cautious optimism" for using Facebook as a marketing tool, with good reason. Common sense says that if your target client demographic is older, less impact may be made. On the flip side of that, however, is that younger clients may be reached more. Yes, Facebook is a bit niche, but as the internet generations age, I can foresee its marketing potential becoming even more broad.
Friday, February 19, 2010
Are you at home?
I had a blog post for today, all nice and neatly prepared.
This one isn't it.
The other one will wait. By now, if you haven't picked up on this, I am a bit of a security-minded person (if you weren't aware of this, go read this then come back.) I ran across a website, pleaserobme.com that I have to blog about. The premise behind PleaseRobMe is to post when people use social media to indicate they're not at home. This means facebooking/tweeting about work, grocery shopping, travel, etc. could be posted on this site as an "opportunity." They claim that they are doing this to make people aware of their postings, and thus their personal security flaws. Potential thieves, revenge-seekers, and other miscreants can then abuse this information.
I will say that, on the tweets I have viewed on this site, they were all on profiles set to let everyone view them. So that is one simple to solve, make your personal profiles accessible only to those whom you approve. But even then, who out there doesn't have someone on their friend list or followers who you are only on so-so terms with? Are you comfortable with them knowing where and when you are home? it certainly makes me re-think my postings. which, according to the PleaseRobMe creators, is part of their purpose.
AddisonTechnologies provides social media/marketing for many of our clients, and we promise we will never be posting your GPS location or intentionally exposing you to harm, physical or financial. But what about business owners who personally manage their own social media? They have to be diligent, especially if their business and personal accounts are one in the same. To make the account private would eliminate its usefulness as a marketing tool. Those owners would be wise to make the decision--business or personal--for their accounts and stick to it.
While I'm not for their methods, I agree with the message--that of security--that these people are trying to convey. There is a notice on the site that states that they are re-thinking their direction, due to all of the press they are receiving. I hope they will be responsible in their new direction.
This one isn't it.
The other one will wait. By now, if you haven't picked up on this, I am a bit of a security-minded person (if you weren't aware of this, go read this then come back.) I ran across a website, pleaserobme.com that I have to blog about. The premise behind PleaseRobMe is to post when people use social media to indicate they're not at home. This means facebooking/tweeting about work, grocery shopping, travel, etc. could be posted on this site as an "opportunity." They claim that they are doing this to make people aware of their postings, and thus their personal security flaws. Potential thieves, revenge-seekers, and other miscreants can then abuse this information.
I will say that, on the tweets I have viewed on this site, they were all on profiles set to let everyone view them. So that is one simple to solve, make your personal profiles accessible only to those whom you approve. But even then, who out there doesn't have someone on their friend list or followers who you are only on so-so terms with? Are you comfortable with them knowing where and when you are home? it certainly makes me re-think my postings. which, according to the PleaseRobMe creators, is part of their purpose.
AddisonTechnologies provides social media/marketing for many of our clients, and we promise we will never be posting your GPS location or intentionally exposing you to harm, physical or financial. But what about business owners who personally manage their own social media? They have to be diligent, especially if their business and personal accounts are one in the same. To make the account private would eliminate its usefulness as a marketing tool. Those owners would be wise to make the decision--business or personal--for their accounts and stick to it.
While I'm not for their methods, I agree with the message--that of security--that these people are trying to convey. There is a notice on the site that states that they are re-thinking their direction, due to all of the press they are receiving. I hope they will be responsible in their new direction.
Thursday, February 11, 2010
Google Again...
Google's at it again. Yeah, I know, it seems like we talk about Google a lot around here. But lets face it, as web design/web marketing specialists, we've got to be on top of what the giant is doing, in order to be competitive. And thus, we ponder, we discuss, we muse, we mock. And we pay attention. All to give Addison Tech's clients the best opportunities to maximize their businesses.
Now, that being said, on to the next thing we're keeping an eye on at Google!
This article talks about how Google has further set its sights on competing with Facebook and Twitter for the social media arena. Features within Google chat allow status similar to Twitter and Facebook's status. They are working on real-time streams like the others, also.
The article points out, however, that other forays into this realm have failed for Google. Users are typically unwilling to give up their Facebooking to utilize Gmail's functions. In my personal experience, I understand this completely. I have friends on Facebook that, while I don't mind talking to in that format, I wouldn't want them having access to my email. (These are the chronic "they're tracking this email and will send you $1,000 for every forward!" emailers.) Plus, quite frankly, I'm lazy. I took the time to find all these people on FB. I don't need to find them again on some other network that does the exact same thing.
But, lest we forget, this is how Google got big. They took something that someone else had already done, tweaked it, and did it better. So we would be wise to not discount them entirely yet.
Now, that being said, on to the next thing we're keeping an eye on at Google!
This article talks about how Google has further set its sights on competing with Facebook and Twitter for the social media arena. Features within Google chat allow status similar to Twitter and Facebook's status. They are working on real-time streams like the others, also.
The article points out, however, that other forays into this realm have failed for Google. Users are typically unwilling to give up their Facebooking to utilize Gmail's functions. In my personal experience, I understand this completely. I have friends on Facebook that, while I don't mind talking to in that format, I wouldn't want them having access to my email. (These are the chronic "they're tracking this email and will send you $1,000 for every forward!" emailers.) Plus, quite frankly, I'm lazy. I took the time to find all these people on FB. I don't need to find them again on some other network that does the exact same thing.
But, lest we forget, this is how Google got big. They took something that someone else had already done, tweaked it, and did it better. So we would be wise to not discount them entirely yet.
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